Makeup storage solution for your beauty supplies.
Beaufused is a beauty brand which seeks to assist individuals who utilise makeup while constantly on the move, regardless of their travel destination. The brand intends to provide cosmetic equipment and luggage storage options.
My role was to oversee the appearance and branding of Beaufused, from the initial discovery phase to the creative strategy and final design implementation. I was responsible for crafting a unique brand image that effectively communicates the brand's visual appeal. The goal was to develop a simple and feminine concept that aligns with the values and personality of the business.