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Art Direction




Visual Identity



Social Media

Makeup storage solution for your beauty supplies.

Beaufused is a beauty brand which seeks to assist individuals who utilise makeup while constantly on the move, regardless of their travel destination. The brand intends to provide cosmetic equipment and luggage storage options.

It was my duty to handle the appearance and branding of Beaufused. Starting from the point of discovery, moving on to the inventive strategy, and culminating in the implementation of the designs. My responsibility involved crafting a distinctive brand image that effectively conveys the brand's visual appeal. The aim was to develop a simplistic and ladylike idea that matches the principles and character of the business.