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01. PROJECT OVERVIEW

Role

Creative Designer


Sector

Beauty


Deliverables

Branding

Background

Beaufused is a beauty brand that caters to individuals who frequently travel and use makeup on the go. They aim to provide cosmetic equipment and luggage storage options for these individuals, regardless of their travel destination. The brand recognises the need for convenience and practicality in the beauty industry.


Problem

Many people who use makeup while traveling face challenges in carrying and organising their cosmetic equipment. Traditional makeup bags or containers often lack the functionality and durability needed for travel. Additionally, these individuals may struggle to find suitable storage solutions for their cosmetics during their trips.


The goal

I created a visually appealing and unique brand image that effectively communicates the brand's values and personality. The goal was to develop a simple and feminine concept that aligns with the needs of frequent travellers who use makeup. This includes designing cosmetic equipment and storage options that combine convenience, functionality, and style for individuals constantly on the move.

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