Beaufused is a start-up beauty brand that focuses on diminshing the use of synthethic ingredients in beauty products. Their product line is infused with vitamins and essential oils, so their customers can look and feel good.

The idea behind the branding was to focus on a minimal asethetic, which would reflect the brands approach to natural ingredients in their products. Using this look and feel, I then created the packaging design for their first two products, various social media posts and their website.



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