ITVX | Teessketchbook

Change the way you watch TV.

ITVX is a british online video-on-demand service. The brand new streaming service was launched across all various platforms on the 8th December 2022.

In a step to change its traditional approach, ITV wanted to adopt a digital first windowing strategy - premiering much of its new content first on ITVX and subsequently months later on ITV linear channels. The new platform aims to compete with streaming giants such as Amazon Prime and Netflix.

Working with the design and dev team, I designed a series of digital artwork for the children's shows on the ITVX website. The main focus was the user experience and to better merchandise ITVX's content.

Firstly, we came together as a design team to get a better understanding of the project.

The main objective was to create impactful imagery to enhance the viewers experience.

7 different sized assets were created for each show to enable a fully responsive website.

With an already exisiting brand guideline, the dev team provided the wireframes and sitemap that would allow the users to find relevant content with a nice visual flow.

Images for all the assets were taken from the ITVX image library. Choosing the appropriate image(s) for each asset often involved photo editing to ensure the image and logo worked cohesively.

After many feedback rounds, testing and multiple iterations - ITVX was launched!

Since relaunching, ITVX has seen a 55% increase in viewing and a 65% increase in online users compared to the year before.

Check out some of the designs below.

Step into The Tardis.

In over five decades, Doctor Who has entertained and enthralled millions in countless countries across the world with adventures in both space and time; and sometimes both.

I created a range of web graphics for all the seperate classic Doctor Who stories on the Britbox website. Each graphic needed to have the appropriate actor playing the Doctor as well as an image from the corresponding show.