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01. PROJECT OVERVIEW

Role

Digital Designer


Sector

Media/Broadcasting


Deliverables

Digital


Website

www.itvx.com


Tools

Background

ITVX is a groundbreaking British online video-on-demand service that launched on multiple platforms on December 8th, 2022. It aims to revolutionize the way people consume their favourite shows by adopting a digital-first approach, releasing fresh content on the platform before airing on ITV's linear channels. This strategic decision allows for enhanced flexibility and the opportunity to showcase captivating content that will keep viewers engaged.


Problem

Traditionally, viewers have relied on linear television channels for their entertainment needs. However, with the rise of streaming services like Netflix and Amazon Prime, there is a growing demand for on-demand content that can be accessed anytime, anywhere. ITVX recognizes this shifting trend and aims to address the need for a comprehensive and accessible streaming platform that caters to the diverse preferences and interests of viewers.


The goal

My role was to create a collection of visually stunning digital artworks specifically for the children's section on the platform. Collaborating closely with the development team to seamlessly integrate the artwork, enhancing the user's overall experience. By offering an extensive library of captivating content, ITVX aspires to be the ultimate destination for entertainment enthusiasts.

02. PROCESS

03. FINAL DESIGNS

05. THE RESULTS

138% viewer growth against previous year


66.5m streams in the first week


443+ components across 9 libraries


THANKYOU FOR READING