The Beast Must Die is a drama series that follows a bereaved mother on a hunt for the driver responsible for the hit-and-run death of her six-year-old son on the Isle of Wight.
BritBox needed a concise promotional video lasting 15 seconds for social media, utilising their existing on-air commercial for the show. The challenge was to create a trailer that captivates the audience and effectively communicates the emotional depth and intensity of the storyline.
The objective was to center attention on the show's compelling characters and its atmospheric setting, while also conveying the urgency and determination of the bereaved mother's quest for justice. The trailer aimed to engage and enthrall the audience, leaving them eager to watch and find out how the story unfolds.