Social media trailer
The Beast Must Die!
The Beast Must Die follows the hunt of a bereaved mother looking for the driver of the vehicle that killed her six-year-old son in a hit-and-run on the Isle of Wight three months earlier.
BritBox required a concise promotional video lasting for 15 seconds on social media in which they utilised their existing on-air commercial for the latest drama. The objective was to center attention on what would strike a chord with the audience and utilise it as a fundamental message to engage and enthrall them.
The social media trailer is structured in a way that primarily focuses on introducing the characters and the setting, followed by establishing the storyline and culminating in its resolution.
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