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Brand Identity Development


Beaufused is a beauty brand that focuses on infusing vitamins and essential oils in all of their products and tools to make their customers makeup application and removal easier, safer and kinder.

The brands initial focus is to create beauty products and tools for women and in the near future will be expanding to products for men. Baring this in mind I created a colour palette that was versatile and transitional. I created a range of digital and physical assets for the brand that would represent this. The main colour copper/brown is usually assoicated with maturity and earthniess and is incredibly versatile, blending luxury with a down-to-earth quality.

Logo and colour palette

Coming Soon Website Page

Instagram Social Media Posts

Product and Packaging Design